Lucio was born and raised in Tuscany and after a 20 years career in top luxury such as Armani, Versace, Elie Saab and Dolce&Gabbana working closely with each brand owners and creative directors, he created “LDR22”, a newly formed agency with a clear mission to connect iconic brands as well as emerging brands with key international celebrities in order to create unique synergie and long term relationships.

The company counts two “homes” in exclusive locations in Los Angeles and in the heart of Milan with a specific new concept where brands are represented in a very specific and elegant way, with interiors that represent Lucio’s story and taste with the aim of gifting each visitor with a special journey.

Thanks to his passion for art and interiors, Lucio was able to personally curate the Los Angeles and Milan showrooms that have been designed following a precise vision based on “his home” concept recreating a warm and unique environment made of selected furniture including a special Fornasetti collaboration bringing his Italian taste in almost every corner.